Act Against Geopiracy with Enhanced Proxy Detection

Widespread Use of Location Spoofing to Circumvent Territorial Content Restrictions

Is a picture next relatable? According to a description, a use is a VPN desktop focus and substitute browser prolongation that helps viewers facade their earthy location, by-pass censorship, and revive entrance to blocked content.

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2020 was an engaging year for a Media and Entertainment industry. As some-more people got cramped within their homes to belong to amicable enmity practices, this resulted in a poignant boost in viewership of digital content. Online calm robbery also surged during a pestilence — as viewers during home started regulating several options during their ordering (VPNs and DNS-based substitute services being a many popular) to by-pass territorial restrictions in sequence to entrance calm not accessible in their regions.

In an interview, BeIN Media Group CEO, Yousef Al-Obaidly, opens adult about perplexing to keep a US$15 billion portfolio of sports rights from a clutches of a state-backed piracy operation[1]: “We unequivocally penchant a competition, [but] a misfortune thing for a whole attention is to have bootleg competition, and by bootleg competition, we meant piracy. It’s not satisfactory competition.”

He goes on to say, “We should quadruple a investment into a anti-piracy infrastructure. We need to safeguard that robbery is a top, tip priority for a tip management, and unequivocally rivet a supervision on that issue, and of course, prosecute pirates.”

There is a manifest trend around a augmenting use of VPNs and DNS proxies to travesty a user’s plcae in sequence to entrance geographically limited content. According to a Global Web Index survey, a tip proclivity for VPN use is “Accessing Better Entertainment Content” and total advise that 51%  of all internet users are regulating VPNs for “Accessing Better Entertainment Content.”[2]

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Geopiracy Impacting Rights Holders Obligations and Impacting Revenue

This widespread use of plcae spoofing undermines a territorial business indication that rights holders implement. Consumers of reward over-the-top (OTT) and normal compensate TV use geopiracy to entrance a services of unfamiliar broadcasters that offer a same or improved calm during cheaper prices and with progressing release schedules.[3]


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Broadcasters and studios cruise a use of VPNs and identical services to hedge geoblocking by online viewers a defilement of copyright laws for their online video services, as these services do not reason a rights to make their calm accessible in a viewer’s country. This formula in media companies that permit a calm being incompetent to accommodate their contractual obligations with their rights holders.[4]

Geobased robbery also formula in income detriment as deceptive users entrance calm outward of a territorial regions, ensuing in reduction foe for destiny promote rights and eventually reduce revenues for rights holders. Viewing pirated calm also displaces legitimate viewing. According to a consult conducted by a University of Amsterdam’s Institute for Information Law, when it came to examination “blockbuster movies,” a banishment rate was 0.46, definition that for any 10 pirated views, 4 to 5 legitimate views were lost.[5]

Blocking Illegitimate Geoviewership to Meet Contractual Obligations

Measures to retard users who are perplexing to entrance online video services from outward a legitimate territorial bounds turn vicious to capacitate media companies that permit a calm to accommodate their contractual obligations with their rights holders.

Viewers currently have several options during their ordering to entrance calm outward of their home territory; a many renouned ones are IP Geolocation-based VPN and DNS substitute services.

As many of these VPN and DNS substitute providers aggressively aim vital OTT platforms, a probable resolution to retard a deceptive users circumventing georestrictions could be to shade a viewer’s IP residence opposite a rarely accurate and present database of famous IP addresses used by a VPN and DNS substitute services. If a IP residence is famous as one belonging to a famous information core that hosts a VPN connections, a spectator could be blocked, or another suitable movement could be taken. This database should be rested and updated frequently, and a OTT use site might wish to combine with a businessman to safeguard that a scale and range of rebellious a geopiracy mandate are met and a OTT services can say their contractual obligations with their rights holders.

Enhanced Proxy Detection to Prevent Access for Unauthorized Viewers

Akamai Enhanced Proxy Detection underline allows business to establish either a requesting IP residence is compared with a VPN use or an unknown substitute to assistance them take required actions on users who are perplexing to entrance calm from deceptive regions.

Akamai has partnered with GeoGuard to incorporate a market-leading VPN/Smart DNS Proxy showing solution. GeoGuard’s reward VPN/Smart DNS Proxy showing is now entirely integrated with Akamai to offer Enhanced Proxy Detection for online streaming services. GeoGuard’s solutions are formed on a award-winning geolocation correspondence and geoprotection technologies that are devoted by heading calm owners and studios and owners opposite a globe.

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Akamai keeps checking a GeoGuard database during a specific magnitude and, when an end-user creates a ask for a specific square of content, Akamai matches a requesting IP information to a GeoGuard database information. If a compare is found, a ask can be allowed, denied, or redirected during a difficulty turn formed on a internal database lookup.

Enhanced Proxy Detection — Features and Other Details

The Enhanced Proxy Detection workflow consists of an focus that is obliged for retrieving IP information from GeoGuard, behaving some reserve checks (to equivocate a risk of restraint legitimate trade formed on third-party data), and converting a information into an submit format for placement within a Akamai Intelligent Edge Platform.

GeoGuard maintains a list of categories that are reserved to any deceptive IP address. This list includes 4 Best Practices categories (Anonymous VPN, Public Proxy, Tor Exit Node, and Smart DNS Proxy) and dual Advanced categories (Hosting Provider and VPN Data Center). This function leverages these categories to commend that a ask is entrance from a proxy.

When an incoming IP residence is mapped to one of a identified categories 3 forms of movement can be taken:

  • AllowThis lets a ask through, and a movement is logged; a logs can be audited after to establish if environment a opposite movement might impact a traffic
  • Deny: This blocks all relating requests
  • Redirect: This sends a requests to an swap URL. This sends a requests to an swap URL; supposing in a route URL field.

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Some of a Enhanced Proxy Detection facilities include:

Allowlisting Specific IP Addresses

There might be instances when an IP residence is misidentified as illegitimate, or even cases in that a legitimate user is on a network that a patron wants to block. In these cases, allowlisting helps a patron capacitate calm entrance for these specific IP addresses.

Show My IP

In sequence to detect either a VPN provider is selectively tunneling trade to specific spectator endpoints in an bid to hedge detection, a Show My IP” underline would assistance yield prominence into a specific endpoint IP residence in a patron domain that routinely would be undetectable due to a use of a VPN.

Header Enrichment

Header Enrichment includes an additional header on requests that go brazen to a start that carries information about a difficulty of a joining IP residence (e.g., unknown substitute or not).

Support for Hosting Provider Category

This difficulty privately includes IP addresses compared with Cloud and CDN providers to raise a feast workflow.

Support for IPv6 Datasets

Enhanced Proxy Detection supports both IPv4 and now, IPv6 addresses for all a Enhanced Proxy Detection categories underneath Best Practices and Advanced categories.

Combatting a Hijacked Residential IP Threat 

Many VPN providers have recently launched a new tactic to by-pass a showing of a VPN’s datacenter IPs. By interesting users to download a “free” VPN, millions of people worldwide have unwittingly had their residential IP addresses hijacked by a “free” VPN provider (through difficult terms of use agreement) and sole to a top bidder — customarily other VPNs that offer these addresses as a reward “undetectable” service.

Enhanced Proxy Detection works to fight this hijacked residential IP issue. The formation of GeoGuard’s VPN/Smart DNS Proxy database with Akamai enables a broadcaster to do a delegate check on a viewer’s IP residence when a tide starts and to detect a change from a hijacked residential IP that was used to entrance a tide to a VPN’s datacenter IP that was used to broach a stream. Once a change is detected, a tide can be stopped.

Summary and Way Forward

Almost 30% of internet users have used a VPN or substitute server in a past month,[6] with a expected accepted purpose of circumventing calm geofiltering restrictions. Akamai Enhanced Proxy Detection provides a elementary and effective process for business to only “turn on” geolocation restrictions and advantage from an extended turn of calm confidence to fight geolocation rascal and geopiracy.

Enhanced Proxy Detection is a capability within a flagship Media Delivery resolution Adaptive Media Delivery, so if we wish to give Enhanced Proxy Detection a discerning spin, use this couple for a free trial.

Managing contractual obligations with their rights holders should no longer be an issue!

 

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[1] https://www.sportspromedia.com/from-the-magazine/bein-sports-yousef-al-obaidly-tv-rights-piracy-beoutq-premier-league-f1

[2] https://www.globalwebindex.com/download-confirmation-vpn-usage-infographic

[3] https://www.geoguard.com/app/uploads/2020/05/GeoGuard_WP_OTT.pdf

[4] https://blogs.akamai.com/2019/03/prevent-access-to-unauthorized-viewers-with-enhanced-proxy-detection.html

[5] https://blogs.akamai.com/2020/10/is-it-worth-it-to-defend-your-service-from-video-piracy.html

[6] https://www.globalwebindex.com/download-confirmation-vpn-usage-infographic

*** This is a Security Bloggers Network syndicated blog from The Akamai Blog authored by Sandeep Singh. Read a strange post at: http://feedproxy.google.com/~r/TheAkamaiBlog/~3/TeBu8YDvRvk/act-against-geopiracy-with-enhanced-proxy-detection.html

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