Prevent Access to Unauthorized Viewers with Enhanced Proxy Detection

Background: Geo-Blocking Content

There are no tough and quick manners to a approach calm is protected via a world, though typically calm owners rise permit agreements during a nation turn that gives them a satisfactory volume of coherence when monetizing their content.  These permit agreements afterwards need a calm providers to place geographic restrictions on a services they sell in sequence to say correspondence with pronounced permit agreements. This manifests itself to a end-user by products and services being opposite formed on a end-user’s embankment with a renouned instance of U.S. formed netflix subscribers experiencing a significantly opposite catalog when accessing a use during trips adult to Canada.

In some cases, geo-blocking competence also be implemented as a calm or services competence be bootleg underneath internal laws for e.g. Online gambling services competence use geo-blocking to retard a use accessibility in countries where they can't legally work in. Geo-blocking calm competence also be used as a pricing split plan to make informal packages and pricing bundles as good as to control a antagonistic inlet of trade being generated from a sold region.

Problem: Circumvention of Geo-Blocking

As with other forms of internet censorship, geo-blocking can also be circumvented. As geo-blocking involves plcae information, circumventing geo-blocking would entail masking an unapproved IP residence and substitute it to make it demeanour like an certified IP.

One of a many renouned ways to do this is to use Proxy Servers which hides a finish user’s plcae during a focus layer. By joining to a internet by proxies, a home IP residence of a appurtenance will not be shown though rather a IP of a substitute server will be shown.

Another renouned approach to entrance calm or services that are not accessible from outward a nation is to use Virtual Private Networks or VPN which hides a finish user’s plcae during a network layer. When regulating a VPN, a end-user’s IP residence is “hidden” behind a NAT routing covering that fundamentally creates a ask seem as it it was entrance from an IP residence belonging to a VPN use provider.

Broadcasters and studios cruise a use of VPNs and identical services to hedge geo-blocking by online video services a defilement of copyright laws, as these services do not reason a rights to make their calm accessible in a user’s country. Hence measures to retard such VPN Proxy users perplexing to entrance online video services from outward a nation becomes vicious to concede media companies who permit a calm to accommodate their contractual obligations with their rights’ holders.

Solution: Akamai’s Enhanced Proxy Detection Solution

Enhanced Proxy Detection (EPD) is a underline that allows Akamai Customers to establish either a requesting IP is compared with an unknown substitute or VPN service. EPD leverages third-party suppliers of IP residence metadata such that Akamai and a business can entrance control decisions formed on classifying an IP residence in a approach that describes how it communicates with a Internet.  This third-party IP metadata adds robustness to a showing algorithm since identifying and logging these IP addresses is one of a third party’s core functions.

Akamai has partnered with GeoGuard to yield a marketplace heading VPN/Smart DNS Proxy showing solution. GeoGuard’s reward VPN/Proxy showing is now entirely integrated with Akamai to offer a extended substitute showing apparatus for online streaming services.

When an end-user creates ask for a specific content, Akamai sends a requesting IP information to a GeoGuard database and if a compare is found, a ask can be allowed, denied, or redirected during a difficulty level.

EPD will supplement to Akamai’s existent geo-blocking capabilities along with a Content Targeting resolution that uses Edgescape for IP geo-location and geo-blocking functionality. GeoGuard’s substitute database is devoted by Studios globally and has been certified with vital Content Owners. The capability will concede media companies who permit calm to accommodate their contractual obligations with their rights holders.

With one in 4 online users frequently regulating VPNs, with a accepted purpose of circumventing calm geo-filtering restrictions, EPD will yield a elementary and effective process for Akamai business to only “turn on” a geo-location limitation resolution and advantage from an extended turn of calm confidence from geolocation rascal and geo-piracy.

*** This is a Security Bloggers Network syndicated blog from The Akamai Blog authored by Sandeep Singh. Read a strange post at:

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